Server Technology, Cookies, and Log Files: This web site does not use tracking “cookies.” However, like all web sites, each time you click to request a web page from this server (and each time a web page loads a graphic image), information about that “request” is stored in a “log file” (logged data includes the date, time, IP address, page requested, browser and OS information, and the referring URL). The log-file information does not identify individual users. We use this log-file information, to analyze trends, to administer the site, and to gather information about the interests and preferences of our readers.
Third Party Collection of Data: This site’s web pages display some content and/or advertising which is directly served or delivered by third parties, such as Amazon.com and Google.com. These advertisements are delivered through script code in this site’s HTML web pages, which cause your computer to request the advertising information from the third party’s server. These third parties usually deliver a cookie to your computer, and log your request activity in their log files.
Information Sharing and Disclosure: This web site does not collect or share any personally identifiable information with third parties. The only information “sharing” occurs in the manner specified in the preceding paragraph. We do not link aggregate user data with personally identifiable information.
Choice/Opt-out: You may choose to block the collection of some information by our advertisers, by configuring your web browser to refuse to accept or return “cookies,” or by utilizing third-party “Internet Security” software which may block some third-party advertising and some trackable links to third-party web sites. If you use this technology, you will not see some relevant content seen by other visitors to this web site, because your software will edit, delete, or alter the content as it is loaded into your computer.
More About Cookies: A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. This site does not place or retrieve tracking cookies. However, as noted above, when some third-party advertisements are displayed at this site and when you click on external web links, persistent cookies are used by those third-party sites (and some aggregate data made possible by use of those persistent cookies is used by this owner of this web site.)
You can configure your web browser to block any “third-party cookies,” or to block all cookies (but by doing so, you will likely be unable to use certain features on other web sites). You can remove persistent cookies by using utility software or by following directions provided in your Internet browser’s “help” file. Third-party web sites may also track and cross-match your cookie and “clickstream” data with other data you disclose to those third party web sites (for example, Amazon.com stores information about the pages you view and the products you buy, to suggest other related merchandise which may interest you).
Clear Gifs: This site does not directly utilize (but advertisers may utilize) a software technology called clear gifs (sometimes called “web beacons” or “web bugs”). Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive (where users can view them, though not easily), clear gifs are embedded invisibly on Web pages and are smaller than the size of the period at the end of this sentence. Advertisers may tie the information gathered by clear gifs to any personally identifiable information which they have obtained. You may be able to block this technology by using third-party “Internet Security” software.
Legal Disclaimers: We reserve the right to disclose any information in our “log files,” as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.(Since we don’t gather any personal identifying information about you, we can’t inform you if this occurs.)
We follow generally accepted industry standards to protect the information submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect any information gathered in our “log files,” we cannot guarantee its absolute security.
In the event that this web site goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, the information collected by this web site will likely be among the assets transferred.
Contact: This web site was created and is maintained by Marketing Fundamentals. You can contact us at [email protected]